On today’s episode we have Brian Schafer. Brian is a Principal of Highland Associates in New York City. Highland Associates is a full -service design firm providing Architectural, MEP Engineering, and Commissioning services with a focus on Mission Critical facilities. The firm is now in its 35th year and has planned, designed, and/or commissioned over 10M square feet of data center facilities with well over 1 Gigawatt of UPS power. Clients include Enterprise data centers, Data Center Providers/ Colocations , and Hyperscale companies throughout the U.S. His role at Highland includes overseeing the firms Marketing and Business Development activities, leading Strategic Initiatives, and serving as the Account Executive for many of the national Data Center clients. Brian has been active in the Mission Critical for over 25 years and in addition to his role at Highland Associates, he has served as the President of the Metro New York Chapter of the 7x24 Exchange where he has held this title for almost 20 years.